Pentad Systems Website Statistics

How to read your page views report

Below are 2 examples of a page view report. They are for the same company 2 weeks in a row. I’m only going to focus on the Wednesday for each week. I will explain how to determine the change column and the Percent of Total Visits column.

Week 1 Page Views

Week 2 page views

Calculating the Change column

Let’s take Wednesday December 5^th as an example. The amount changed is -23. To get that number we do the following steps.

1.       Take the day one week before (Wed. November 28^th)

2.       Take the Total visits(80) + the Average Visits Historically(41.53)

a.       These numbers add up to 121.53

3.       Take Wednesday December 5^th

4.       Take the total visits(57) + the Average Visits Historically(41.85)

a.       These add up to 98.85

5.       Take The second week total(121.53) and subtract the first week total(98.85)

a.       You get the amount changed of -23 for December 5^th.

Calculating the Percent of Total Page Views

Also using December 5^th the percent of total Page Views represents how many Page Views that day has compared to the entire week.

1.       The total number of visits for December 5^th is 57.

2.       The Total visits for the entire week is 393.

3.       Take total visits(57) divided by the total visits for the week(393)

4.       The percentage comes out to 14.50% of the week’s total visits on Wednesday.